Hello, thanks for stopping by.

For over 15 years, I’ve been creating work that doesn’t just reflect culture—it helps shape it. Whether inspiring nations, changing government legislation, writing a number-one track, or crafting campaigns that make people laugh, cry, and take action, I love creating ideas and platforms that connect with audiences in meaningful ways.

I believe the best creative work is built on deep cultural insights. That’s why I pride myself on unearthing strategic insights which develop into ideas that don’t just resonate with audiences, they embed themselves into the fabric of communities, sparking conversations and movements that people want to be part of.

To me, leadership is about more than just direction—it’s about collaboration. As a leader of multidisciplinary teams and departments, I create environments where ideas are at the heart of process. I bring together talent across disciplines, empowering teams to push creative boundaries and deliver work that makes an impact. I also pride myself on building strong client relationships, fostering partnerships that lead to long-term success.

My career has spanned continents, with six years in Sydney at Leo Burnett, DDB, and R/GA, where I helped transform creative departments, win major pitches, and retain key clients—all while earning recognition at international awards shows. Back in London, I’ve led teams at Pitch Marketing Group, 20 Something, and M&C LDN.

Now, at Brothers & Sisters, I oversee TNT Sports and the WTA while driving the agency’s growth in the sports and entertainment space.

bnewman1270@gmail.com